June 25, 2026 – Eindhoven, Netherlands
PSV and Matrix Fitness have entered into a three-year partnership. As a result, the world's leading supplier of fitness equipment will be the Official Fitness Partner of PSV starting in 2026–2027.
As part of the collaboration, Matrix is providing PSV 1, the PSV Academy, and PSV Vitality with high-quality fitness equipment. In doing so, the company supports the club's sporting and vitality objectives. An important part of the agreement is also that the Matrix logo will appear on the sleeve of PSV 1's training kit starting next season. This gives the brand prominent visibility within the football world.
Finally, PSV Vitality and Matrix are jointly developing a new proposition for the corporate market: an in-house gym concept with a PSV signature, specifically aimed at companies that want to structurally integrate vitality and health into their organization.
Ambitions
Frans Janssen, Commercial Director PSV: “We are proud that a global player like Matrix is committing to PSV for several years. Their expertise in the field of fitness and vitality aligns seamlessly with our ambitions, both sporting and social. In particular, the joint development of an in-house gym concept offers tremendous opportunities for companies in the region and beyond.”
“PSV is a club with a strong vision on performance and development, and that aligns perfectly with what Matrix stands for,” says Marco Vonk, Managing Director of Matrix Fitness Benelux. “This collaboration enables us to showcase our expertise at the highest level and to build innovative vitality solutions for companies together. We are proud to become part of PSV as an Official Fitness Partner.”
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.