COTTAGE GROVE, Wis. (February 26, 2026) – Matrix Fitness will showcase new strength and cardio innovations at The HFA Show 2026, alongside advancements in AI-driven programming and featured education sessions. The company will preview PACE, its Personalized Adaptive Coaching Experience developed in partnership with seca, introduce new Magnum plate-loaded units and unveil a new console portfolio. Attendees and members of the media are invited to visit Matrix in booth 2111, March 17-18 at the San Diego Convention Center.
Matrix will provide a first look at new innovations planned for 2026, including:
PACE
Developed in partnership with seca, a global leader in precision medical measurement technology, Matrix will introduce PACE, the Personalized Adaptive Coaching Experience. Combining seca’s medical-grade measurement with Matrix AI-driven programming, PACE translates data into clear, actionable guidance delivered through connected cardio and strength products.
At the core of PACE is Matrix’s proprietary generative AI engine, which integrates seca measurement data, Matrix equipment data and user input to continuously refine each individual’s path toward their goals. Built on established training principles and real-world coaching experience, the technology bridges applied exercise science with intelligent automation to deliver personalized programming at scale.
Magnum Plate-Loaded
Matrix will reveal three new plate-loaded units with innovative features coming to market later this year: the Seated Lateral Raise, Decline Pec Fly and Standing Hip Abductor. The additions expand the Magnum Series to support continued growth in strength training and evolving facility programming needs.
Reimagined Cardio Consoles
Matrix will showcase its new console portfolio, including Touch Pro, Touch Essentials, Premium LED (PLED) and LED, compatible across Matrix Performance, Endurance and Lifestyle cardio platforms. The consoles introduce expanded connectivity and convenience features, including seamless video casting, wallet login and fast wireless charging, along with new training content such as Matrix Method smart workouts that adapt 5K training based on an exerciser’s progress and goals. The new PLED console, built on Universal Design principles, reinforces Matrix’s focus on accessibility, inclusivity and operational efficiency.
“We look forward to making meaningful connections with our customers, partners and industry leaders as we preview product innovations and technology advancements designed to future-proof fitness facilities,” said Mark Zabel, Global Chief Marketing Officer and President, US Commercial Division. “Matrix continues to invest in emerging technologies where they enhance personalization, performance and operational efficiency. As we expand our portfolio, we remain focused on delivering long-term value for our customers and meaningful outcomes for their members.”
Matrix will also have a strong presence in HFA education programming through featured sessions and sponsored events. Topics reflect key trends shaping the industry and Matrix product development, including the continued rise of strength training and the growing role of artificial intelligence in personalized fitness.
Muscle Health Gains That Drive Member Loyalty
Dr. Karlie Intlekofer, Global Research Scientist for Matrix, will define four capacities of muscle health and provide practical ways to measure each one and curate programming for member engagement. The education session will take place on Monday, March 16 at 2:15 p.m. in Room 3 at the San Diego Convention Center.
The Science of Guidance: How AI Turns Personal Data into Meaningful Action
Matrix will host a sponsored education session examining how applied science, trusted measurement and AI-driven interpretation turn data into meaningful, personalized action. Tiffany Hoeye, Vice President of Marketing - US Commercial for Matrix, will moderate the discussion between panelists Dr. Karlie Intlekofer; Renee J. Rogers, PhD, FACSM, FTOS, Senior Scientist for University of Kansas Medical Center and Research Collaborator & Educational Consultant for seca; and Steve Barrett, Director of Global Fitness Programming for Matrix. The educational session will take place on Monday, March 16 at 3:30 p.m. in Room 3 at the San Diego Convention Center.
The Spiritual Billionaire
Jesse Itzler, entrepreneur, author and speaker, will present The HFA Show’s Tuesday keynote address, sponsored by Matrix. Joined by DJ Dee Wiz, Itzler will share stories from his personal journey through humor and music, highlighting lessons on leadership, resilience and the power of intentional growth. The keynote will take place Tuesday, March 17 at 8:30 a.m. in Ballroom 6ABCF at the San Diego Convention Center.
For more information on how to engage with Matrix at The HFA Show 2026, please visit www.Matrix-at-HFA.com.
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the premium commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
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This press release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements above. These include, but are not limited to, competitive factors, technological and product developments, market demand and economic conditions.