COTTAGE GROVE, Wis. (Fall 2025) — Matrix Fitness has expanded its Research Hub with a new Muscle & Strength category, giving fitness professionals evidence-based resources to support programming and meet growing demand for strength-focused training.
The new section offers guidance on strength programming, progression models and recovery strategies. Content is designed to support a wide range of users, from beginners to experienced lifters. The content also explores how facilities can adjust their approach to better serve members at different life stages and ability levels.
Research Hub is Matrix Fitness’s online education platform, offering articles, webinars and toolkits grounded in peer-reviewed research. Topics include mental health, healthy aging, sprint intensity and now, muscle and strength.
“As strength training cements itself as a pillar of health and longevity, facilities are rethinking their programming and equipment mix,” said Tiffany Hoeye, Director of Commercial Marketing, Global. “This expansion reflects our promise to deliver not just high-performance products, but also the education and evidence to help our customers lead their members with confidence.”
The Muscle & Strength category launch also aligns with Matrix’s broader investment in strength solutions, including ten new Magnum Plate-Loaded stations presented at HFA and FIBO earlier this year. The new line includes equipment for in-demand movements such as belt squats, hip thrusts and pendulum squats, with global availability starting summer 2025.
Visit research.matrixlearningcenter.com to explore the new Muscle & Strength content.
About Matrix Fitness
Matrix Fitness is the leading commercial fitness brand in the world and is the premium brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs, hotels and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
