COTTAGE GROVE Wis. (September 1, 2021) — Matrix Fitness, the world’s fastest-growing commercial fitness brand, today announced that Lu Rasmussen, a fitness industry veteran with more than 20 years’ experience in successfully implementing and managing leasing and customer finance solutions, has joined its US team as the Director of Leasing. In this new role, Rasmussen will work closely with the US commercial sales team and lending partners to support its customers and company growth initiatives.
“We are excited to welcome Lu to the Matrix family,” said Mark Zabel, President US Commercial Division and Global Chief Marketing Officer. “He has a keen understanding on the importance of financing as it pertains to purchasing decisions and a proven track record creating, implementing and managing leasing programs. We’re confident that his experience and relationships will exceed our customers’ expectations and continue to drive growth and success for our brand.”
“For years, Matrix has listened to what the customer wants and needs. They continue to provide solutions for the present and future of the fitness industry,” Rasmussen said. “I'm excited to be part of a company that is "All In" and wants to continue to grow with the customers that made them successful.”
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
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