COTTAGE GROVE, WI (April 05, 2021)– Matrix Fitness, the world’s fastest growing commercial fitness brand, announced the receipt of the FIBO 2021 Product Design Innovation Award for the Matrix Performance Plus Treadmill with Premium LED Console from FIBO AWARD at the FIBO CHINA 2021 exhibition on 21 March 2021.
FIBO AWARD recognizes fitness brands that promote the innovation and development of the industry. This year over 300 application materials were submitted. The FIBO AWARD selection committee aims to discover and unite outstanding companies, clubs, studios and individuals in the fitness industry, and shares their enthusiasm, innovation and outstanding performance with every practitioner and fitness enthusiast via their awards.
The reimagined, slat-belt treadmill withstands intense exercise and demanding users featuring a 61 x 157 cm / 24" x 62” running surface and a top speed of 25 km/h / 16 mph with an incline up to 20%. Powerful, yet durable, the treadmill will last up to 100,000 miles with minimal maintenance and consumes less power than traditional treadmills.
���The Performance Plus Treadmill provides an exceptional running experience through unmatched performance for facilities that want to differentiate their offering with a product that outlasts traditional designs,” says Kevin Mast, Global Product Manager, Cardio for Matrix. “Our design and development team gathered feedback and challenged old conclusions to create something truly innovative.”
One of the unique innovations of the Performance Plus Treadmill comes in the design and location of the critical components. Improving performance and serviceability, components are easily accessible and located in the front of the machine. Ensuring the components worked together harmoniously resulted in improved responsiveness and feel.
“We are honored to be recognized for this award,” says Robin Hsu, VP of Admin & Marketing for Johnson Health Tech China. “At Matrix, we’re dedicated to creating better experiences for our customers and users through meaningful innovation. We believe the Performance Plus Treadmill achieves both of those things.”
FIBO CHINA 2021 was this year’s first exhibition in the global and China’s fitness industry. Sponsored by Reed Sinopharm Exhibitions, co-organized by Germany-based Reed Exhibitions, the event was held at the Shanghai World Expo Exhibition & Convention Center. The exhibition theme, "Diversity and Unity - Revitalizing Fitness Development," aimed at upgrading the audience experience, offering insights into the latest fitness trends and empowering the industry by coming together while embracing diversity.. Covering over 60,000 square meters, FIBO CHINA 2021 attracted over 450 fitness brands across 70 countries and regions.
To learn more about the Performance Plus Treadmill and innovative details, visit matrixfitness.com.
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.