This website uses cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
Consent Selection
Details
  • Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
    • Learn more about this provideropens in a new window
      CookieConsentStores the user's cookie consent state for the current domain
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • Learn more about this provideropens in a new window

      Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness. The provider may use the IP Addresses for ads measurement and ads personalization.

      test_cookieUsed to check if the user's browser supports cookies.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      rc::aThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      rc::cThis cookie is used to distinguish between humans and bots.
      Maximum Storage Duration: SessionType: HTML Local Storage
    • Learn more about this provideropens in a new window
      __cf_bmThis cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
  • Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

    • We do not use cookies of this type.

  • Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
    • Learn more about this provideropens in a new window
      p.gifKeeps track of special fonts used on the website for internal analysis. The cookie does not register any visitor data.
      Maximum Storage Duration: SessionType: Pixel Tracker
    • Learn more about this provideropens in a new window
      cusid [x2]This cookie is used to identify the frequency of visits and how long the visitor is on the website.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      cuvonThis cookie is used to determine when the visitor last entered the different subpages on the website.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
    • Learn more about this provideropens in a new window
      c.gifCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.
      Maximum Storage Duration: SessionType: Pixel Tracker
      _clckCollects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      _clsk [x2]Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      _cltkRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      Maximum Storage Duration: SessionType: HTML Local Storage
  • Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
    • Learn more about this provideropens in a new window

      Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness. The provider may use the IP Addresses for ads measurement and ads personalization.

      pagead/1p-user-list/#Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.
      Maximum Storage Duration: SessionType: Pixel Tracker
      _gaUsed to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
      _ga_#Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
      Maximum Storage Duration: 2 yearsType: HTTP Cookie
      _gcl_auUsed to measure the efficiency of the website’s advertisement efforts, by collecting data on the conversion rate of the website’s ads across multiple websites.
      Maximum Storage Duration: 3 monthsType: HTTP Cookie
      _gcl_lsTracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website.
      Maximum Storage Duration: PersistentType: HTML Local Storage
    • Learn more about this provideropens in a new window
      MR [x2]Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
      Maximum Storage Duration: 7 daysType: HTTP Cookie
      MUID [x2]Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      SRM_BTracks the user’s interaction with the website’s search-bar-function. This data can be used to present the user with relevant products or services.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      ANONCHKRegisters data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      SMRegisters a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
      Maximum Storage Duration: SessionType: HTTP Cookie
    • Learn more about this provideropens in a new window
      suidCollects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
      suid_legacyCollects information on user preferences and/or interaction with web-campaign content - This is used on CRM-campaign-platform used by website owners for promoting events or products.
      Maximum Storage Duration: 1 yearType: HTTP Cookie
    • Learn more about this provideropens in a new window
      __Secure-ROLLOUT_TOKENUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: 180 daysType: HTTP Cookie
      __Secure-YECStores the user's video player preferences using embedded YouTube video
      Maximum Storage Duration: SessionType: HTTP Cookie
      __Secure-YNIDUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: 180 daysType: HTTP Cookie
      LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: SessionType: HTTP Cookie
      LogsDatabaseV2:V#||LogsRequestsStoreUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: PersistentType: IndexedDB
      TESTCOOKIESENABLEDUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: 1 dayType: HTTP Cookie
      VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with integrated YouTube videos.
      Maximum Storage Duration: 180 daysType: HTTP Cookie
      YSCRegisters a unique ID to keep statistics of what videos from YouTube the user has seen.
      Maximum Storage Duration: SessionType: HTTP Cookie
      yt-icons-last-purgedNecessary for the implementation and functionality of YouTube video-content on the website.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      ytidb::LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: PersistentType: HTML Local Storage
      YtIdbMeta#databasesUsed to track user’s interaction with embedded content.
      Maximum Storage Duration: PersistentType: IndexedDB
  • Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
    • matrix_last_commercial_productPending
      Maximum Storage Duration: SessionType: HTML Local Storage
Cookie declaration last updated on 8/30/26 by Cookiebot
[#IABV2_TITLE#]
[#IABV2_BODY_INTRO#]
[#IABV2_BODY_LEGITIMATE_INTEREST_INTRO#]
[#IABV2_BODY_PREFERENCE_INTRO#]
[#IABV2_BODY_PURPOSES_INTRO#]
[#IABV2_BODY_PURPOSES#]
[#IABV2_BODY_FEATURES_INTRO#]
[#IABV2_BODY_FEATURES#]
[#IABV2_BODY_PARTNERS_INTRO#]
[#IABV2_BODY_PARTNERS#]
About
Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.

Please state your consent ID and date when you contact us regarding your consent.

Practical Knowledge. Proven Insight.

Get clear, useful resources that strengthen training, service and daily operations. Matrix Learning brings together Insights & Learning and Research Hub in one place, combining applied guidance with research-backed knowledge to help you make confident, informed decisions for your facility.

Research Hub Content

Access research-backed articles, webinars and tools that turn industry research into practical takeaways you can use in your facility every day.
undefined
2026-07-05

The Truth About Women's Physiology and Strength Training

Podcast

Learn what the research says about strength training for women across the menstrual cycle and menopause. Get practical guidance from Dr. Lauren Colenso-Semple on coaching women with confidence, care and evidence.

2026-06-15

The Future of Fitness: Racing, Tech and Community with Kris Walter

Podcast

Explore how community, coaching and AI are influencing the future of fitness clubs.

2026-06-05

Why Muscle and Strength Are Emerging Vital Signs

Article

Body weight and BMI can miss important signs of progress. Strength assessments and BIA testing help fitness professionals track muscle mass, strength and physical function beyond the scale supporting healthier aging.

2026-07-06

Training at Higher Intensities to Support Healthy Aging

Article

Fast-twitch muscle fibers decline with age, affecting power, balance recovery and quick reactions. See why speed and force production deserve a place in aging-focused programs.

Visit Research Hub

Insights & Learning Content

Designed for real-world application, Insights & Learning empowers your facility with a library of learning resources including product education, programming guidance, technology tutorials, white papers and industry trends and insights.
undefined
2026-07-06

Squat Variations: How Belt Squats, Hack Squats and Barbell Squats Support Lower-Body Strength

Article

Discover how squat variations like the barbell back squat, hack squat, and belt squat support lower-body strength, leg day performance and training accessibility. Learn when each squat exercise may be most effective for different exercisers and training goals.

2026-07-06

How to Choose Commercial Gym Equipment for Your Facility

Article

Learn how to choose the best commercial gym equipment for strength, cardio and functional training zones. Compare equipment types, costs, layouts and supplier considerations.

2026-06-26

In-Room Wellness as a Private Entry Point to Hotel Fitness

Article

Explore how in-room fitness can help hotels expand wellness access, support premium room value and offer private guest room fitness solutions.

2026-06-19

Onyx Collection Creates a Destination Wellness Experience at Four Seasons Hotel London

Article

At Four Seasons Hotel London at Tower Bridge, every detail speaks to refinement. From the lobby to the spa, each space is curated to create a lasting impression. The hotel’s wellness areas follow the same philosophy, offering guests an environment where health and style share the same stage.

Visit Insights & Learning

Additional Resources

Continue learning with more resources designed to support informed decisions in your facility.

June 19, 2026

Article

Operational Luxury That Protects the Guest Experience

The best experiences are often defined by what never happens. No confusion. No downtime. No visible friction. No interruption to the guest’s sense of ease. Design, service, and personalization remain the most visible expressions of luxury.

June 19, 2026

Article

Designing Hospitality Spaces Around Wellness and Recovery

Wellness is shaping guest expectations faster than ever. From intuitive equipment to calming design, fitness spaces now play a bigger role in how guests experience a stay. See how your property can stay ahead and create spaces that feel thoughtful, connected and worth returning to.

June 17, 2026

Article

Where Member Retention Fails and What To Do About It

The largest failure point in the fitness industry occurs at the beginning. Nearly half of new exercisers discontinue within the first few months, and more than a third of participants stop attending within a few months. This is a major issue because it defines whether a member ever achieves consistent facility visits.

View All Resources

Discover More

If you’d like guidance tailored to your facility, connect with us. We’re here to help.
Contact Us